8 Connected Whips is a limited collaboration gift pack we created with local craft beer brand Peiping Machine for their 2023 Chinese New Year celebration.

Our inspiration comes from traditional firecrackers, something essential and full of fun memories for every child during Chinese New Year but forbidden to use privately nowadays.

The shape of the beer can is similar to the old-fashioned double-bang firecracker in China and we sound of opening each can is more or less like setting off a firecracker, plus that 8 is seen as the luckiest number in China, so we came up with 8 Chinese names that symbolises the favour note for each type of beer as well as the shape and style of different firecracker, each pairs with an explosive graphics for the key visual, together we have 8 types of craft beer under eight different names accordingly and 8 graphic shapes, that is the creative story of this 8 connected whips giftpack.

The other highlight of this giftpack is the fortune sticks with the looks of Temochi Hanabi (handheld fireworks), it is also a tradition to show your respect to the Gods during Chinese New Year and pick a fortune sticks to know your luck of the year ahead. We have combine this tradition with the looks of a handheld fireworks to add more fun during the drinking celebration, each sticks has a traditional Chinese greetings, almost like a fortune cookie, in the for of handheld fireworks.

In addition, Peiping Machine even changed their interior into a traditional firework retail outlet to match the theme and enhance the celebration vibe this year!