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FIREFLY-1 FIREFLY-2 FIREFLY-3 FIREFLY-4 FIREFLY-5

FIREFLY

MARK WINNER | BEST DESIGN
  • Category
    Communication Design
  • SubCategory
    Graphic design
  • College / University / Company
    Ling Tung University / Taiwan
  • Designer
    Yu-Jing,Weng,Ru-Yun,Li,Xin-Ting,Ke,She-Fan,Yen,Wei-Jing,Xie

Taking inspiration from the flight trajectories of fireflies during the night, we conceptualize the overall visual style by utilizing entwined lines and luminescent materials as the medium. We depict the physical characteristics of the 52 firefly species and employ various illustrations to aid in conveying accurate information, ensuring better comprehension. Through this approach, we aim to communicate the correct concepts of fireflies and their conservation and restoration, transforming firefly-watching from a mere activity to an opportunity for establishing a connection between fireflies and ourselves.

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