ITC MA Fashion Show 2022
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                                CategoryCommunication Design
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                                SubCategoryCorporate and brand identity
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                            Applicant CompanyStudio Nous / Hong Kong
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                            Manufacturer / Business OwnerMa Fashion & Textile Design in HK PolyU / Hong Kong
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                            Design CompanyStudio Nous / Hong Kong
 
We create a concept that not only represents the diverse collective of students work, but also is a response to our world and varying notions.
The visual expression of each show is meticulously considered and explored. We aim to create something that is a memorable user experience.
THEN: 
Is represented by a Barrier Grid technique that is on the front and back cover of the brochure. The transparent sleeve has a black stripe overlay. As the brochure is removed the image becomes an animation. 
NOW:
The sleek silver mirrored paper and contemporary graphics and minimal layout, are very much in keeping with the now. 
META:
The brochure has an AR feature, when scanned, the abstract, static image, becomes a digital, 3D motion graphic.