




@®©
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant Companyadj. everything / Taiwan
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Manufacturer / Business OwnerCultural Affairs Department of New Taipei City Government, HU+DHH studio / Taiwan
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Design Companyadj. everything / Taiwan
New Taipei City's circular geography is a pivotal hub for Taiwan's industries. The exhibition, themed around @®© symbols in manufacturing, derives its title through a reverse circle related visual naming process. Utilizing 3D rendering depicts manufacturing processes, conveying "Factory Material Sensation" offers a historical overview. Identifiable modules translated professional processing into public manufacturing experiences, such as metal stamping simulations fostering public engagement.
Jury's Evaluation
The integration of symbolism and material aesthetics in the exhibition demonstrate respect and understanding for New Taipei City’s local industrial technology. By incorporating past industrial techniques and designs into a modern design language, it successfully bridges tradition and innovation. The visual design is meticulously crafted, effectively conveying the curatorial concept while creating a compelling sense of presence and inviting space for imagination.