The “SHINE Daily Calendar” is Xiaohongshu’s official 2025 calendar.
With the theme “Shine Your Life,” it reflects the brand’s intention to encourage users to share the beauty of everyday moments. Its innovative “drying-style” structure allows the calendar to be hung like laundry. Visually, it combines a fabric-inspired wrinkled typeface with soothing illustrations, conveying a positive attitude toward life. This is a calendar that merges emotional insight with visual innovation.