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Hanlin Rebranding

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Corporate and brand identity
  • Applicant Company
    Bank of Culture / Taiwan
  • Manufacturer / Business Owner
    Han Lin Publishing Co., Ltd. / Taiwan
  • Design Company
    Bank of Culture / Taiwan

We see learning as stacking blocks to build a tower of knowledge. The logo features an “H” formed by stacked blocks, combined with a book spine to reflect Hanlin’s publishing roots. Its tall, slim shape suits textbook spine printing. The logotype was refined, adding book-inspired elements to echo the logo—for example, the top of “翰” resembles an open book.

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