




Hanlin Rebranding
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyBank of Culture / Taiwan
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Manufacturer / Business OwnerHan Lin Publishing Co., Ltd. / Taiwan
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Design CompanyBank of Culture / Taiwan
We see learning as stacking blocks to build a tower of knowledge. The logo features an “H” formed by stacked blocks, combined with a book spine to reflect Hanlin’s publishing roots. Its tall, slim shape suits textbook spine printing. The logotype was refined, adding book-inspired elements to echo the logo—for example, the top of “翰” resembles an open book.