Select Main Body Text
Spring has Arrived-1 Spring has Arrived-2 Spring has Arrived-3 Spring has Arrived-4 Spring has Arrived-5

Spring has Arrived

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Others
  • Applicant Company
    Fictionist Studio / Malaysia
  • Manufacturer / Business Owner
    atmos Malaysia / Malaysia
  • Design Company
    Fictionist Studio / Malaysia

For atmos Malaysia’s Lunar New Year kit, we reimagined “Spring” through a coil spring — referencing both the festive season and sneaker cushioning. The kit includes a 3D spring, Luck Absorber Cookies symbolising resilience, and expandable red packets featuring custom-drawn 福 (Prosperity), 財 (Fortune), and 樂 (Happiness). Set against Malaysia’s festive branding landscape, the design offers a fresh, playful yet culturally rooted take on a familiar tradition.

golden pin design award logo Submit Now