




Spring has Arrived
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CategoryCommunication Design
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SubCategoryOthers
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Applicant CompanyFictionist Studio / Malaysia
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Manufacturer / Business Owneratmos Malaysia / Malaysia
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Design CompanyFictionist Studio / Malaysia
For atmos Malaysia’s Lunar New Year kit, we reimagined “Spring” through a coil spring — referencing both the festive season and sneaker cushioning. The kit includes a 3D spring, Luck Absorber Cookies symbolising resilience, and expandable red packets featuring custom-drawn 福 (Prosperity), 財 (Fortune), and 樂 (Happiness). Set against Malaysia’s festive branding landscape, the design offers a fresh, playful yet culturally rooted take on a familiar tradition.