"A book captures a moment frozen in time, suspended between de- and re-constructing."
Alchemist: Exploring the Beauty of Books draws an analogy between book design and alchemy, through which readers are shown the intricacies of turning ideas into an actual book. Alchemy offers us a way of making sense of the world. The essence of things holds the key to higher meanings. Alchemy and book design share the same working principles of “understanding, decomposition, and recomposition.”