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LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION-1 LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION-2 LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION-3 LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION-4 LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION-5

LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Packaging
  • Applicant Company
    CHIII DESIGN / Macao
  • Manufacturer / Business Owner
    PADARIA DA GUIA, TAI LEI LOI KEI / Macao
  • Design Company
    CHIII DESIGN / Macao

The packaging design transforms Macao's traditional local flavors into a global visual language. It introduce a system that integrates old imagery, distilling culinary elements into detailed geometric forms. By utilizing high-contrast color-blocking to hint at specific taste profiles, the design employs a sleek, modern aesthetic that shatters conventional souvenir packaging clichés. Ultimately, this approach establishes a dynamic equilibrium for heritage brands within the global market.

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