LUSOCASA × TAI LEI LOI KEI: SPECIALTY PASTRY COLLECTION
-
CategoryCommunication Design
-
SubCategoryPackaging
-
Applicant CompanyCHIII DESIGN / Macao
-
Manufacturer / Business OwnerPADARIA DA GUIA, TAI LEI LOI KEI / Macao
-
Design CompanyCHIII DESIGN / Macao
The packaging design transforms Macao's traditional local flavors into a global visual language. It introduce a system that integrates old imagery, distilling culinary elements into detailed geometric forms. By utilizing high-contrast color-blocking to hint at specific taste profiles, the design employs a sleek, modern aesthetic that shatters conventional souvenir packaging clichés. Ultimately, this approach establishes a dynamic equilibrium for heritage brands within the global market.