Designed for “COCOLA,” a dimmable LED filament bulb produced by NVC Lighting Japan under license of the Toshiba brand, this project challenges a saturated market. Available in three bulb shapes for diverse interiors, the product addresses a shift in consumer behavior. In retail environments, packaging is overwhelmed by technical specs. As consumers demand aesthetic harmony, there was a need to replace this noise with a design that conveys refinement and a lifestyle presence beyond function.