ZHUFU FRAGRANCE
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanyShanghai Ruiyu Brand Management Co., Ltd. / China
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Manufacturer / Business OwnerZHUFU FRAGRANCE / China
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Design CompanyShanghai Ruiyu Brand Management Co., Ltd. / China
Centered on the symbolic essence of bamboo, the work translates Eastern blessings and natural philosophy into contemporary form, using fragrance as a medium for cultural and emotional transmission. The packaging adopts paper-based materials and structural design in place of plastic inserts, enhancing the unboxing experience while reflecting a commitment to material reduction and sustainability. Braille originates from the brand’s core ethos, symbolizing respect for diverse perception and inclusi