SNAKEY TRICK
MARK WINNER
-
CategoryCommunication Design
-
SubCategoryPackaging
-
Applicant CompanyThe Jumping Buddha / Taiwan
-
Manufacturer / Business OwnerPEIPING MACHINE BREWING / China
-
Design CompanyThe Jumping Buddha / Taiwan
Inspired by the classic Shaw Brothers kung fu film Snake in the Eagle's Shadow, the design fuses traditional martial arts manuals with contemporary illustration. The typography draws from calligraphic strokes, with each stroke ending in a serpent-like flourish to express agility, resilience, and the spirit of "softness overcoming strength."
Other winning works