Lanqi "Cut-Through
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant Company
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Manufacturer / Business OwnerShenzhen XCHOOL Industrial Co., Ltd. / China
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Design CompanyShenzhen Chushan Design Culture Group Co., Ltd. / China
Lanqi "Cut-Through packaging draws inspiration from ancient books, with a tree-ring-like 3D structure that turns unboxing into an immersive "one heart" philosophy experience. It interprets traditional imagery in contemporary language and becomes a personalizable collectible blending cultural depth and practical warmth.