Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project
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CategoryCommunication Design
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SubCategoryBrand Identity
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Applicant CompanyFukuoka City / Japan
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Manufacturer / Business OwnerFukuoka City, LYCommunications Corporation / Japan
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Design CompanyFukuoka City, LYCommunications Corporation, Root Communications Corporation / Japan
A project that reimagined Fukuoka’s yatai culture through policy design, public-space management, and user experience. The Yatai Basic Ordinance and Open Recruitment Program encouraged new operators and diverse business models, enabling the preservation and evolution of this cultural tradition. LINE, generative AI, and IoT technologies improved accessibility and visibility, creating a more welcoming experience and supporting the continued evolution of yatai culture.