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Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project-1 Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project-2 Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project-3 Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project-4 Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project-5

Fukuoka City's Yatai Open Recruitment Program & Yatai DX Project

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Brand Identity
  • Applicant Company
    Fukuoka City / Japan
  • Manufacturer / Business Owner
    Fukuoka City, LYCommunications Corporation / Japan
  • Design Company
    Fukuoka City, LYCommunications Corporation, Root Communications Corporation / Japan

A project that reimagined Fukuoka’s yatai culture through policy design, public-space management, and user experience. The Yatai Basic Ordinance and Open Recruitment Program encouraged new operators and diverse business models, enabling the preservation and evolution of this cultural tradition. LINE, generative AI, and IoT technologies improved accessibility and visibility, creating a more welcoming experience and supporting the continued evolution of yatai culture.

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