Jim Thompson Farm’s brand identity refined and systemized the existing logo, creating new variations for production flexibility. Inspired by traditional Isan textiles, we developed customizable patterns and recreated 13 authentic handwoven designs. Through brand research, we defined “Hands On” as the core concept, expressed across five fields: art, architecture, agriculture & sericulture, culture, and fabric. The system includes 100+ icons, extensive graphic assets for long-term communication.