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2025 Taiwan Design Expo (((CHANGHUA)))|Visual Identity-1 2025 Taiwan Design Expo (((CHANGHUA)))|Visual Identity-2 2025 Taiwan Design Expo (((CHANGHUA)))|Visual Identity-3 2025 Taiwan Design Expo (((CHANGHUA)))|Visual Identity-4 2025 Taiwan Design Expo (((CHANGHUA)))|Visual Identity-5

2025 Taiwan Design Expo (((CHANGHUA)))|Visual Identity

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Brand Identity
  • Applicant Company
  • Manufacturer / Business Owner
    Changhua County Government、Taiwan Design Research Institute / Taiwan
  • Design Company
    Aaron Nieh Workshop / Taiwan

Visual identity for the 2025 Taiwan Design Expo, themed "Changhua Háng (((CHANGHUA)))." It translates the character "行" into the symbol "((( )))" as a structural backbone for info hierarchy and visual nodes. This ensures high recognizability and efficient dissemination across diverse media. Combined with local colors and geometric imagery, it forms a cohesive system carrying regional culture and collective memory.

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