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CHOHO Pig Brand Identity & Packaging Redesign-1 CHOHO Pig Brand Identity & Packaging Redesign-2 CHOHO Pig Brand Identity & Packaging Redesign-3 CHOHO Pig Brand Identity & Packaging Redesign-4 CHOHO Pig Brand Identity & Packaging Redesign-5

CHOHO Pig Brand Identity & Packaging Redesign

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Visual Systems
  • Applicant Company
    TU DESIGN OFFICE / Taiwan
  • Manufacturer / Business Owner
    Nice Garden Industrial Co., Ltd. / Taiwan
  • Design Company
    TU DESIGN OFFICE / Taiwan

The logo design cleverly deconstructs and merges the strokes of the Chinese characters "究" (meticulous) and "肉" (meat) into an exclusive dual-visual symbol, executed in fluid yet powerful calligraphic lines that embody the spirit of craftsmanship. Moving away from complex colors, the packaging visual strategy adopts a minimalist palette of black, white, and gray to convey purity and reassurance. Sophisticated, horizontally layered illustrations are integrated to visualize the complex, traceable

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