CHOHO Pig Brand Identity & Packaging Redesign
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CategoryCommunication Design
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SubCategoryVisual Systems
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Applicant CompanyTU DESIGN OFFICE / Taiwan
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Manufacturer / Business OwnerNice Garden Industrial Co., Ltd. / Taiwan
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Design CompanyTU DESIGN OFFICE / Taiwan
The logo design cleverly deconstructs and merges the strokes of the Chinese characters "究" (meticulous) and "肉" (meat) into an exclusive dual-visual symbol, executed in fluid yet powerful calligraphic lines that embody the spirit of craftsmanship. Moving away from complex colors, the packaging visual strategy adopts a minimalist palette of black, white, and gray to convey purity and reassurance. Sophisticated, horizontally layered illustrations are integrated to visualize the complex, traceable