Jorakay, one of Thailand's most prominent inventors and manufacturers of building materials, aspires to promote a fresh image by showcasing the brand's environmentally friendly and sustainable inventions at the 2023 ASA Expo. The exposition is Thailand's largest architectural festival, attracting architects, contractors, engineers, and the general public. The objective is to introduce attendees to the extensive array of products offered by Jorakay, emphasizing their potential to significantly reduce construction time and effectively meet all project requirements. The Others Co.,Ltd. led by Nontawat Charoenchasri, were entrusted with the responsibility of overseeing the total communication and design aspects of the Jorakay Pavilion.