ROSEWOOD HOTEL CHINESE NEW YEAR PACKAGING DESIGN 2023
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參賽類別傳達設計類
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參賽組別包裝
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申請公司EDITECTURE LIMITED / 香港
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廠商/業主ROSEWOOD HOTEL & RESORTS / 香港
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設計公司EDITECTURE / 香港
Rosewood Hong Kong ushers in the Chinese New Year of the Rabbitwith images of the adorable, furry creature hopping into bright new beginnings and all the sparkling prospects that lie ahead.
EDITECTURE has cunningly combined fun, luxury and sustainability in this eco-friendly Chinese New Year candy box. The rich red and gold hues are in keeping with opulence of Rosewood’s harbourside vertical estate. The traditional “Aeroplane Chess” circle-and-cross patterned game is perfect for playing with friends and family at this time of happy reunions.The upcycled bunny game pieces, made with the hotel’s out-of-use bed linens and uniforms, can be reused as chopstick rests, and the box is printed with FSC-certified paper and soy ink -- all in a nod to Rosewood’s commitment to sustainability.