The design focuses on rebranding Beartai, aiming for broader appeal beyond Thailand. The iconic "Beartai face" logo is modernized for universal recognition, and the "BT" abbreviation is introduced for memorability and easier pronunciation. The rebranding also includes an expansion of content beyond IT news, now encompassing lifestyle topics. The goal is to preserve Beartai's positive legacy while making it more competitive in international markets, particularly the CLMV region.