Tales of Scales
金點設計獎標章
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參賽類別傳達設計類
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參賽組別其他
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申請公司Fictionist Studio / 馬來西亞
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廠商/業主Fictionist Studio / 馬來西亞
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設計公司Fictionist Studio / 馬來西亞
TALES OF SCALES is Fictionist Studio's self-promotional gift box to usher in the lunar new year of the dragon in 2024. Inspired by the age-old Chinese idiom 鲤跃龙门, literally translated to carp leaping over the dragon’s gate, we designed a set of interactive pop-up red packets that showcases this folklore. Glimmering with vibrant colours and golden scales, the humble carp on the red packet hides a surprise — pull its tail and the red packet transforms itself into a majestic dragon.