The National Museum in Kraków—brand identity
金點設計獎標章、年度最佳設計獎
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參賽類別傳達設計類
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參賽組別企業/品牌識別
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申請公司Podpunkt Studio / 波蘭
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廠商/業主The National Museum in Kraków / 波蘭
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設計公司Podpunkt Studio / 波蘭
1. One brand—the identity should clearly communicate 12 branches as part of one brand.
2. Diversity—the identity must showcase the museum's wide range of collections: art from antiquity to contemporary times, crafts, objects, etc.
3. Timelessness—the language should be neutral and timeless and not overshadow the main heroes: the artworks.
4. The MNK abbreviation—recognizable and commonly used by audiences, should be a basis for a distinctive brand symbol.
評審評語
以精緻的設計語言，構建具一致性又多元的品牌識別系統，不僅能兼容不同時代的藝術、不喧賓奪主，細緻的紋理與圖案設計，更展現了館藏的豐富內涵，是兼具實用性與美感之作，為文化機構的品牌識別立下新標竿。
