Wing Heong Dragon’s Delight
金點設計獎標章
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參賽類別傳達設計類
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參賽組別包裝
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申請公司Fictionist Studio / 馬來西亞
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廠商/業主Wing Heong / 馬來西亞
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設計公司Fictionist Studio / 馬來西亞
Wing Heong is one of Malaysia's foremost purveyors of bakkwa (肉干). For their Lunar New Year limited edition gift set, we designed a bespoke box packaging that is fitting for the illustrious year of the dragon. Featuring a paper dragon that measure almost a meter long, it has vacuum-packed bakkwa slotted into each ‘slice’ of it’s body. Inspired by bellows that fan flames, the paper dragon’s body is stretchable to reveal its majestic stature and animatic gesture.