The National Museum in Kraków—brand identity
金點設計獎標章、年度最佳設計獎
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參賽類別傳達設計類
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參賽組別企業/品牌識別
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申請公司Podpunkt Studio / 波蘭
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廠商/業主The National Museum in Kraków / 波蘭
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設計公司Podpunkt Studio / 波蘭
1. One brand—the identity should clearly communicate 12 branches as part of one brand.
2. Diversity—the identity must showcase the museum's wide range of collections: art from antiquity to contemporary times, crafts, objects, etc.
3. Timelessness—the language should be neutral and timeless and not overshadow the main heroes: the artworks.
4. The MNK abbreviation—recognizable and commonly used by audiences, should be a basis for a distinctive brand symbol.
