In the brief, the client presented to the team responsible for communication strategy and visual identification the following goals:
1. Increasing visibility and differentiation of products on the store shelves.
2. Distinguishing the 4 product categories on the store shelves.
3. Creating a visual language to support community-building on social media.
The target audience of Kotlina Natury products consists of moderately affluent and affluent individuals, mostly from large cities.