The National Museum in Kraków—brand identity
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyPodpunkt Studio / Poland
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Manufacturer / Business OwnerThe National Museum in Kraków / Poland
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Design CompanyPodpunkt Studio / Poland
1. One brand—the identity should clearly communicate 12 branches as part of one brand.
2. Diversity—the identity must showcase the museum's wide range of collections: art from antiquity to contemporary times, crafts, objects, etc.
3. Timelessness—the language should be neutral and timeless and not overshadow the main heroes: the artworks.
4. The MNK abbreviation—recognizable and commonly used by audiences, should be a basis for a distinctive brand symbol.
Jury's Evaluation
For the National Museum in Kraków, a cohesive and versatile brand identity was developed through a thoughtfully designed logo. The logo achieves a timeless quality, complementing the brand identity without overshadowing it. Subtle textures and patterns were incorporated to reflect the depth and richness of the museum's collections. The system balances practicality and aesthetics, establishing a new standard for the brand identity of cultural institutions.
