Chiayi Taiwanese Tâi-gí Season is Taiwan's first large-scale, three-month-long Taiwanese Tâi-gí event. Through a variety of fun and engaging activities, this event aimed to strengthen the use of Taiwanese Tâi-gí in daily life. By designing diverse activities and collaborating with numerous local teams, we went deep into various towns and villages in Chiayi County, rebranding Taiwanese Tâi-gí with a friendly new image. This encouraged people to embrace and use the language in their everyday lives.