




Minna no Tsukemono
-
CategoryCommunication Design
-
SubCategoryCorporate and brand identity
-
Applicant Companyfor&st / Hong Kong
-
Manufacturer / Business OwnerArt Promotion office, Mad Asia / Hong Kong
-
Design Companyfor&st / Hong Kong
"Minna no Tsukemono" is a community project for the Japan Echigo Tsumari Art Triennale 2024. The MaD team researched pickle stories in Japan and Hong Kong, inviting participants to a summer cultural exchange through eating, reading, and writing.
The design concept uses the Chinese character "漬" to symbolize water, containers, pressure, and crucial "heart (effort)," expressing and enduring traditional wisdom.