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Minna no Tsukemono

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Corporate and brand identity
  • Applicant Company
    for&st / Hong Kong
  • Manufacturer / Business Owner
    Art Promotion office, Mad Asia / Hong Kong
  • Design Company
    for&st / Hong Kong

"Minna no Tsukemono" is a community project for the Japan Echigo Tsumari Art Triennale 2024. The MaD team researched pickle stories in Japan and Hong Kong, inviting participants to a summer cultural exchange through eating, reading, and writing.

The design concept uses the Chinese character "漬" to symbolize water, containers, pressure, and crucial "heart (effort)," expressing and enduring traditional wisdom.

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