The HUGDOG brand reimagines the traditional Taiwanese snack “Taiwanese sausage with sticky rice” with a fresh identity and contemporary storytelling. By using playful, youth-oriented visual language in its packaging, the brand becomes more relatable and integrated into everyday life.
The food cart was also redesigned—both in appearance and structure—not only to enhance functionality, but also to embody the brand’s core spirit:
“Ｏld way, New Classic.”