




The 35th Hong Kong Print Awards 2024
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyEddie The Studios / Hong Kong
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Manufacturer / Business OwnerHong Kong Print Awards / Hong Kong
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Design CompanyEddie The Studios / Hong Kong
Printing as breathing: we utilize bold, sculptural forms of typography and layered layouts to convey the spatial and layered relationship between design and printing, breathing in and out.
We employ kraft paper to evoke a sense of materiality, enhancing the tactile and reading experience of the book. The typography integrates “breathing” as a concept treating the text as boundaries expand, mirrors the layered nature of the printing and reflects the dynamic.