We first systemized the fragmented identities—the "F" mark, logotypes, and character. Focusing on the tongue-out smile of "Peko-chan", we extracted and symbolized her iconic mouth as the new logo. It was positioned as the core identity, complemented by the "F" mark. Logotypes were unified in serif type to express friendliness and quality. The brand colors were restructured to white (color of cream) and red (the tongue), resembling a strawberry shortcake.