LUSOCASA × TAI LEI LOI KEI: HERITAGE GIFT COLLECTION
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanyCHIII DESIGN / Macao
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Manufacturer / Business OwnerPADARIA DA GUIA, TAI LEI LOI KEI / Macao
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Design CompanyCHIII DESIGN / Macao
Utilizing sleek color-blocking and symmetrical typography, this packaging strikes a dynamic balance between retro heritage and disruptive innovation. It honors historical elements while bypassing clichéd souvenir tropes. Through a cohesive visual identity, it inspires broader connections between traditional confectionery and contemporary lifestyle aesthetics.
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