Grit
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CategoryCommunication Design
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SubCategoryVisual Systems
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Applicant CompanySTUDIO KEKFENG / Malaysia
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Manufacturer / Business OwnerTEDxPetalingStreet / Malaysia
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Design CompanySTUDIO KEKFENG / Malaysia
For its 2025 annual event, TEDxPetalingStreet introduced the theme "GRIT". Inspired by the Chinese notion of 乘風破浪 — "riding the wind and breaking the waves", the theme is shown through a visual system of crooked curves and distorted lines. Grounded in TEDx red, the shifting forms reflect progress shaped by resistance through time. Applied across posters, social media and on-stage motion graphics, the system frames TEDx as a space where ideas are continuously challenged and transformed.