“half”is a rebranding for a handmade pasta restaurant in Hong Kong. Centered on "Half Modern, Half Traditional," the identity utilizes ABC Stefan to echo the organic curves of handmade pasta. Inspired by plaster and flour, the palette balances Silvery Grey, Matte Gold, and Neo Blue. By transforming classical Renaissance elements into playful line art and a parodied mural, the design shatters the intimidating stereotype of fine dining to deliver an approachable, high-quality experience.