YOCHIEN
MARK WINNER
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CategoryCommunication Design
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SubCategoryBrand Identity
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Applicant CompanyYYZS DESIGN / Taiwan
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Manufacturer / Business OwnerYOCHIEN / Taiwan
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Design CompanyYYZS DESIGN / Taiwan
Yo Chi En transforms three fundamental taste experiences—sweetness, umami, and acidity—into a visual identity system based on the circle, square, and diamond. Applied across spatial, packaging, and communication design, the project reinterprets tea and wagashi culture through a contemporary lens while encouraging mindful sensory awareness.
Other winning works