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YOCHIEN

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Brand Identity
  • Applicant Company
    YYZS DESIGN / Taiwan
  • Manufacturer / Business Owner
    YOCHIEN / Taiwan
  • Design Company
    YYZS DESIGN / Taiwan

Yo Chi En transforms three fundamental taste experiences—sweetness, umami, and acidity—into a visual identity system based on the circle, square, and diamond. Applied across spatial, packaging, and communication design, the project reinterprets tea and wagashi culture through a contemporary lens while encouraging mindful sensory awareness.

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