Southeast Alley Fuma Chunxi DaTong's Year
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CategoryCommunication Design
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SubCategoryPosters
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Applicant Company成都一颗蛋文化艺术发展有限公司 / China
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Manufacturer / Business OwnerSoutheast Alley / Taiwan
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Design CompanyOneEgg Studio / China
The New Year Spring visual design for "Southeast Alley" for the Year of the Horse. The main visual element is based on the world-class intangible cultural heritage "Guangling Paper Cutting" of Datong, using modern symbolic design techniques to deconstruct and recreate it; the lucky horse is modeled after the unearthed pottery warhorse from the Northern Wei period of Datong, capturing its powerful and vigorous demeanor with its head held high and ready to move. It is hoped to reflect the "local