Grit
金點設計獎標章
-
參賽類別傳達設計類
-
參賽組別視覺系統
-
申請公司STUDIO KEKFENG / 馬來西亞
-
客戶/業主TEDxPetalingStreet / 馬來西亞
-
設計公司STUDIO KEKFENG / 馬來西亞
For its 2025 annual event, TEDxPetalingStreet introduced the theme "GRIT". Inspired by the Chinese notion of 乘風破浪 — "riding the wind and breaking the waves", the theme is shown through a visual system of crooked curves and distorted lines. Grounded in TEDx red, the shifting forms reflect progress shaped by resistance through time. Applied across posters, social media and on-stage motion graphics, the system frames TEDx as a space where ideas are continuously challenged and transformed.