COCOLOCO
金點設計獎標章
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參賽類別傳達設計類
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參賽組別包裝
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申請公司Roots / 新加坡
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廠商/業主Coconut&Co / 新加坡
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設計公司Roots / 新加坡
COCOLOCO is 100% natural coconut water. Following the success of their original COCOLOCO bottle redesign, a tetrapak format is introduced as a more affordable option while retaining the brand's hallmark of freshness, natural goodness and great taste.
COCOLOCO tetrapak design continues the brand's ethos in purity and honest expression. By eschewing the cliche coconut images in favour of the purposeful brand graphics expression, restrained colour scheme and thoughtful typography without being overpackaging, it immediately stands apart from the other competitors on the market shelves.