COCOLOCO
MARK WINNER
-
CategoryCommunication Design
-
SubCategoryPackaging
-
Applicant CompanyRoots / Singapore
-
Manufacturer / Business OwnerCoconut&Co / Singapore
-
Design CompanyRoots / Singapore
COCOLOCO is 100% natural coconut water. Following the success of their original COCOLOCO bottle redesign, a tetrapak format is introduced as a more affordable option while retaining the brand's hallmark of freshness, natural goodness and great taste.
COCOLOCO tetrapak design continues the brand's ethos in purity and honest expression. By eschewing the cliche coconut images in favour of the purposeful brand graphics expression, restrained colour scheme and thoughtful typography without being overpackaging, it immediately stands apart from the other competitors on the market shelves.