The topic of the Taiwan National Day 2022 is "Defending Our Homeland, United We Stand." This visual design showcases a three-dimensional perspective through a 2D composition. The convergence of vibrant multicolored lines represents the diverse voices and ethnicities of Taiwan, with hidden arrows subtly directing inwards, creating a powerful sense of striding in unity. The overall design of the double “ten” characters, reminiscent of a prestigious medal, symbolizes the glory of safeguarding our nation. This concise design is expected to convey a sense of modernity as well as a powerful visual effect, keeping the key visual for the annual National Day steady, poised, yet full of novelty.
The color scheme features Earthy Green, Ocean Blue, Ether Blue, and Apricity Yellow, representing the breathtaking landscapes of our beautiful homeland and the vision of democracy and liberty. We aim to evoke cherished memories of this land and foster a sense of appreciation and protection for our home.
The visual design is extended to various projects, including promotional materials and merchandise and the architectural elements around the Presidential Office Building. This year, we have also collaborated with Taiwan Tobacco and Liquor Corporation and Kinmen Kaoliang Liquor Inc. to combin the visual and launch several commemorative liquors. By popularizing the National Day key visual, we aim to expose the public to more modern design languages within their living environments.
The magnificent mountains and waters, as well as the values of liberty and peace, are what Taiwan cherishes the most. With this design, we hope that our citizens take pride in living and thriving on this land.