Kepler Brand Identity
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyBD85BD85 / Hong Kong
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Manufacturer / Business OwnerKepler.money / United Kingdom
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Design CompanyBD85BD85 / Hong Kong
Kepler is a company that specialises in cryptocurrency asset management platforms, connecting currency banks, exchanges, custody services, and compliance monitoring tools through a single user interface and application programming interface to achieve comprehensive transaction lifecycle management. To establish a reliable, honest, intelligent, and modern brand image, we started with customising the font and created a unique Kepler font that balances sharpness and strength to create a pragmatic image. The Kepler font can be presented in logotype form while retaining the public's impression of its name. In addition, Kepler's "K" can also be used as a separate logomark, making the Kepler brand more widely applicable.
Generally, cryptocurrency management platforms use a large number of infographics to simplify complex data. However, these infographics are often too cumbersome and not suitable for single user interface use. Therefore, Kepler uses three-dimensional dynamic information charts to demonstrate a more flexible way of expressing information, while transforming abstract elements into useful information, demonstrating a modern and intelligent brand image.