The 8th Singapore International Photography Festival (SIPF) is a biennial gathering of minds from around the world with the common pursuit of advancing the art and appreciation of photography. Organised by DECK, this edition of the festival explores this shared vulnerability of how humanity is living amidst the most uncertain of times with struggles on all fronts of sovereignty, healthcare, environment, socioeconomic issues and politics and resilience, through the theme 'Future Known as Unpredicted'.

The visual personality of the festival is bold, hopeful, and yet a little rough around the edges to capture the spirit of the unknown – given how the future itself is unpredictable. As the festival designers, we developed an approach that encapsulates these ideals and to accommodate different genres of photographic images stretching from journalistic portraiture to whimsical landscapes. For maximum graphic impact, the dystopian identity we crafted appears in a futuristic teal, with the logotype dispersed in a non-linear manner that appear framed within the images, yet drawing and distorting them to reflect the idea of how the future is constantly shifting, suggesting the infinite possibilities of our perception being reconfigured. This opens up a thought provoking experience for viewers, fuelling reflection on the idea that our understanding of the future can be shaped by our past experiences. By challenging linearity as a key design ethos, the visual identity system is applied onto various brand expressions ranging from the website and social media to collaterals like posters, publications and the spatial way-finding for the festival itself.