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Shun Chen Oil-Combination Gift Box

MARK WINNER
  • Category
    Communication Design
  • SubCategory
    Packaging
  • Applicant Company
    本質設計顧問有限公司 / Taiwan
  • Manufacturer / Business Owner
    Shun Chen Oil / Taiwan
  • Design Company
    BENZHI Design Consultant Co.,Ltd. / Taiwan

Shun Chen Oil Factory was founded in 1951 and has been deeply rooted in Yunlin's Tuku region for seventy years. Tuku was once known for its cultivation of peanuts, sesame, and other crops, with over forty oil workshops during its peak. However, only a few remain today. Despite the pursuit of efficiency in modern times, Shun Chen Oil continues to adhere to the meticulous craftsmanship of oil production. Although their process is slower, it adds a wealth of flavor and complexity.

In response to changes in dietary habits, the Combination Gift Box is designed to evoke a sense of ritual in everyday life. Spread the rich peanut sauce and drizzle the amber-colored cold-pressed black sesame oil, savoring the leisurely moments. The outer box is inspired by the color of old oil tanks, and golden lines depict geometric patterns of oil tanks and oil droplets, adding a touch of modernity. The white interior represents the traditional steaming process.

The bottle label uses a transparent sticker to showcase the natural colors of the ingredients, conveying a sense of naturality and healthiness. Finally, the motto "Slow down, experience more" runs through the brand spirit of the oil workshop, allowing consumers to not only visually recognize us but also subconsciously infuse their lives with beautiful imagination.

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