2024 year of the Dragon Red Envelopes
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanyB126Workshop / Taiwan
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Manufacturer / Business OwnerUNIVACCO、B126Workshop / Taiwan
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Design CompanyB126Workshop / Taiwan
Three different themes for the red packets are dragons and waves, longevity stones, and pine and cypress trees. They incorporate interpretations of dragons and auspicious meanings associated with the New Year throughout history, merging with the zodiac elements of the Dragon year. They unveil a fresh design vocabulary within the Chinese tradition of red packet gifting.