TeaMajor Visual Identity and Packaging
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant Companylowkeydesign / China
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Manufacturer / Business OwnerTeaMajor / Taiwan
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Design Companylowkeydesign / China
As the trend of returning to the authentic flavors of tea beverages emerges after the wave of new-style tea drinks, TeaMajor has segmented its product lines into two categories: the "Adventure Series" and the "Exploration Series." The Adventure Series features classic Chinese tea collections, catering to novice tea enthusiasts, while the Exploration Series focuses on seeking out little-known, niche teas from diverse regions across China.