RAY
MARK WINNER
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CategoryCommunication Design
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SubCategoryAdvertisement
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Applicant CompanyShanghai Cary Brand Planning Co., Ltd / China
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Manufacturer / Business OwnerEast China Normal University / China
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Design CompanyShanghai Cary Brand Planning Co., Ltd / China
Inspired by Newton's story of discovering colored light, the project designed the main visual, event materials, and series posters for the first East China Normal University Graduate Academic and Cultural Festival. Parallel lines and strong colors represent the imagery of color and light, symbolizing collision of ideas, interdisciplinary communication, and cultural community. The "Ray" here is the ray of academia and equality, a tribute to the spirit of science and the pursuit of truth.