2024 Taiwan Traditional Theatre Festival - Extra, Ordinary, Love
MARK WINNER
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CategoryCommunication Design
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SubCategoryCorporate and brand identity
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Applicant CompanyAtelier.63 / Taiwan
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Manufacturer / Business OwnerNational Center for Traditional Arts / Taiwan
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Design CompanyAtelier.63 / Taiwan
The theme of the 2024 Taiwan Traditional Theatre Festival is "Extra, Ordinary, Love" , the theme distinguishes between the concepts of "Intense Love" "The Pinnacle of Love" and "Intense Love.” Accordingly, the design team directly addresses the core theme by boldly placing the word "love" at the center of the Key Visual, using divergent and convergent beams of light to explore the different facets of love, both bright and dark.