"Herbal Aroma" is the product positioning planning and packaging design of Shallop mouthwash series. From brand naming, scent setting, appearance, label design, copywriting, to liquid coloration, this product showcases an attempt to establish a segmented market through emotional brand appeals in the over-the-counter mouthwash market. All of these elements are aimed at creating a sensory theme centered around the sense of smell, bring more sensory comfort to every morning and evening.