CAN CAN ROUTE 3
MARK WINNER
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CategoryCommunication Design
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SubCategoryPackaging
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Applicant CompanyATELIER MIMOSA / Taiwan
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Manufacturer / Business OwnerHakka Affairs Council / Taiwan
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Design CompanyATELIER MIMOSA / Taiwan
Bringing together the local flavors of Romantic Route 3, a set of portable Hakka-style canned dishes is designed.
The packaging features imprints of local produce from Romantic Route 3, preserving the natural creases of the ingredients. By retaining them on the packaging, it echoes the Hakka people's concept of cherishing food. Through the influence of food, it further creates connections between people and Hakka culture.