Chiayi Taiwanese Hokkien Season is Taiwan's first large-scale, three-month-long Taiwanese Hokkien event. Through a variety of fun and engaging activities, this event aimed to strengthen the use of Taiwanese in daily life. By designing diverse activities and collaborating with numerous local teams, we went deep into various towns and villages in Chiayi County, rebranding Taiwanese Hokkien with a friendly new image. This encouraged people to embrace and use the language in their everyday lives.